Lawyer Johnnie Cochran is a good example of this dynamic. For years, he was a successful lawyer working for African-American shoppers fighting faulty merchandise, discrimination, and police brutality. He had built a stable status as a crusader and was getting close to taking his money and retiring. Then came O.J. Simpson. Now, Cochran is internationally identified, in demand, and the figurehead of a global firm that employs a whole bunch. Is Cochran a better lawyer? No. However everyone is aware of his name. I spent two years writing expertise articles for one client. Whereas I had a happy consumer, it never bought any simpler for me. I at all times felt drained when I finished the quota for the month….